- Domovská stránka /
- Knihy /
- Business & Money Books /
- Marketing & Sales Books /
- Marketing /
- Global /
- Global Marketing
0 ratings
Položka č.:
42389216
Global Marketing
90% of respondents would recommend this to a friend
Položka č.:
42389216
CZK 2953
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from USA
0 ratings
Napsat recenzi
Na skladě
Importováno z obchodu USA
QTY:
Objednejte nyní a položka bude u vás okolo Úterý, listopad 03
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Global Marketing focuses on getting to the point faster, recognizing the need to address both the forces of globalization and those of localization.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of USA store (110-120). Recommended power converters Koupit teď.
What Stands Out
Comprehensive Insights
Offers in-depth analysis of global marketing strategies, trends, and case studies, enabling readers to understand diverse markets and consumer behavior effectively.
Latest Trends
Incorporates recent developments and case studies from top international brands, ensuring relevance and practicality in modern marketing scenarios.
Academic Approach
Designed for both students and professionals, blending theoretical frameworks with real-world applications, enhancing learning and practical understanding of global marketing.
Detaily produktu
| Publisher | Routledge |
| Publication date | July 28, 2015 |
| Edition | 4th |
| Language | English |
| Print length | 598 pages |
| ISBN-10 | 0765642956 |
| ISBN-13 | 978-0765642950 |
| Item Weight | 3.6 pounds (1.63 kg) |
| Dimensions | 8.5 x 1.25 x 10.5 inches (21.6 x 3.2 x 26.7 cm) |
Who Should Buy?
-
Marketing Students
Provides comprehensive knowledge on global marketing principles for academic courses and real-world applications in marketing studies.
-
Business Professionals
Enhances understanding of international market dynamics, beneficial for professionals aiming to expand their businesses globally.
-
Marketing Educators
Serves as an excellent resource for instructors teaching global marketing concepts and strategies in higher education.
-
Beginner Marketers
May be too advanced for those new to marketing, lacking foundational knowledge needed to fully grasp the content.
POPIS PRODUKTU
Global Marketing
Máte nějaký dotaz? Napi
Otázky a odpovědi zákazníků
-
otázka:
Jak nakupovat Global Marketing online z Ubuy?
Odpovědět: Nakupovat Global Marketing online z Ubuy je snadné.. Stačí si produkt vyhledat, vybrat způsob dopravy při placení a nechat si jej doručit na místo. -
otázka:
Je Global Marketing k dispozici pro online nákup v Czech Republic?
Odpovědět: Ano, na Ubuy Czech Republic je tento produkt k dispozici k nákupu za rozumnou cenu.. Global Marketing není místně dostupné, ale můžete nám důvěřovat s našimi expresními přepravními službami. -
otázka:
Jak dlouho trvá získání produktu po zadání objednávky?
Odpovědět: Dodací lhůta vámi objednaného produktu se liší podle toho, co jste si objednali a způsobu dopravy, který jste si vybrali.. Předpokládaná doba doručení je uvedena během procesu pokladny, takže při nakupování buďte bezstarostní.
Global Editorial Review
**** The "Global Marketing 4th Edition" serves as a practical resource, particularly for students and professionals looking to understand the fundamentals of global marketing. Users have highlighted the book's usefulness for academic endeavors, especially in MBA programs, where it provides essential insights into global marketing strategies and concepts. While many readers found the content effective for learning, there is a Consensus that the text requires an update to reflect more recent developments in the rapidly evolving landscape of global marketing. Users appreciated the affordability and the overall condition of the book upon receipt, emphasizing that it met their academic needs adequately. However, some pointed out a few drawbacks, such as repetitive components and a text structure that can be visually unappealing, with uneven kerning and poorly formatted figures. Additionally, the reading experience has been described as somewhat dry, which might detract from engagement for some readers. Despite its shortcomings, the book offers valuable content that enables readers to extract information for various applications, including comparative studies beyond traditional business contexts. However, the usability of the digital version was also called into question, with users noting difficulties in navigating and searching for specific content. Overall, users suggest this book is a worthwhile investment for those needing foundational knowledge in global marketing, provided they are willing to overlook some formatting and content recency issues. **
Customer Reviews & Ratings
1 hodnocení zákazníků
-
5 hvězda
100%
-
4 hvězda
0%
-
3 hvězda
0%
-
2 hvězda
0%
-
1 hvězda
0%
Zrecenzovat tento produkt
Sdílejte své myšlenky s ostatními zákazníky
Klady
- Useful for MBA courses and academic studies.
- Affordable and in good condition for many users.
- Covers fundamental aspects of global marketing effectively.
Nevýhody
- Needs updates to reflect recent developments in the field.
Product Price History
Důležitá informace
- Omezení: U produktů zasílaných do zahraničí mějte na paměti, že jakákoli záruka výrobce nemusí být platná; servis poskytovaný výrobcem nemusí být k dispozici; návody, pokyny a bezpečnostní upozornění k produktům nemusí být v jazyku země doručení; produkty (a podpůrné materiály) nemusí být vytvořeny v souladu se standardy, specifikacemi a požadavky na označení platnými v zemi doručení; a produkty nemusí odpovídat standardnímu napětí a další elektrickým standardům (v konkrétních případech může být zapotřebí využít adaptér nebo převodník). Příjemce má odpovědnost přesvědčit se, že produkt je možné do země doručení legálně importovat. Při objednávání od společnosti Ubuy a jejích partnerů je příjemce odpovědným dovozcem a musí splnit všechny zákony a nařízení platné v zemi doručení.
- Vzhledem k tomu, že Ubuy je celosvětový vyhledávač, nejsou všechny produkty, které zde najdete, na prodej. Produkty podléhají exportním/obchodním předpisům.
CZK 2953
Objednejte nyní a položka bude u vás okolo Úterý, listopad 03
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Služby a výhody
- Concise textbook that focuses on key concepts of global marketing.
- Addresses both globalization and localization strategies.
- Covers competitive rise of China's state-owned enterprises.
- Includes often-overlooked markets such as Africa and Latin America.
- Contains real-life examples and case studies for practical understanding.
- Student-friendly style praised by students and instructors alike.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.