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Položka č.:
14265883
Marketing Management (14th Edition)
Položka č.:
14265883
CZK 2650
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Marketing Management is the gold standard marketing text that reflects the latest changes in marketing theory and practice.
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What Stands Out
Comprehensive Coverage
This edition offers an extensive overview of marketing principles, strategies, and practices, ensuring readers grasp fundamental concepts and gain insights into contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from various industries, allowing students and professionals to apply theoretical knowledge to practical scenarios, enhancing learning and retention.
Up-to-Date Insights
Incorporates the latest trends and developments in marketing, equipping readers with current knowledge that is critical for navigating today’s dynamic market environment.
Detaily produktu
- 14th edition of Marketing Management text
- Reflects latest changes in marketing theory and practice
- Overhaul of new material and updated information
- Available with mymarketinglab–Pearson’s online tutorial and assessment platform
- Gold standard marketing text
- Remains true to its gold-standard status
| Publisher | Pearson |
| Publication date | February 18, 2011 |
| Edition | 14th |
| Language | English |
| Print length | 816 pages |
| ISBN-10 | 0132102927 |
| ISBN-13 | 978-0132102926 |
| Item Weight | 3.65 pounds (1.66 kg) |
| Dimensions | 8.8 x 1.2 x 10.9 inches (22.4 x 3 x 27.7 cm) |
Who Should Buy?
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Students
Ideal for undergraduate and graduate students studying marketing principles and theories to enhance learning experience.
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Marketing Professionals
Serves as a comprehensive reference tool for marketing managers seeking to deepen their strategic understanding and skills.
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Educators
Great resource for teachers and educators designing marketing curricula, offering structured content and real-world examples.
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Beginners
Inexperienced readers may struggle with complex concepts and terminology not easily understood without prior marketing knowledge.
POPIS PRODUKTU
About This Item
Introducing the Marketing Management 14th Edition 14th Edition Are you ready to take your marketing skills to the next level? Look no further than the Marketing Management 14th Edition 14th Edition. With this comprehensive textbook, you will gain a deep understanding of e-commerce marketing management, strategies, techniques, and tools. Whether you are a marketing professional, a business owner, or a student, this book is essential for anyone looking to excel in the world of digital marketing. Dive into the world of international marketing management and learn the ins and outs of marketing in the digital age.
From beginners to seasoned professionals, this book offers valuable insights and practical knowledge for online marketing management. Stay on top of the ever-changing social media landscape with expert advice on social media marketing management. Discover the latest trends and best practices to elevate your brand's online presence. With e-commerce marketing strategies and techniques at your fingertips, you will be equipped to drive results and boost your online sales. This comprehensive resource also delves into content marketing management, offering valuable insights on how to create compelling and engaging content that resonates with your target audience.
Learn how to effectively manage your brand in the e-commerce space and gain a competitive edge. To stay ahead of the competition, it is crucial to stay up-to-date with the latest e-commerce marketing trends and strategies. This book provides the knowledge and tools you need to stay ahead of the curve and maximize your e-commerce marketing efforts. Discover proven tactics and channels to reach your target audience and drive conversions. Invest in your marketing skills and take advantage of the Marketing Management 14th Edition 14th Edition.
Order your copy today to unlock the secrets of successful e-commerce marketing and propel your business to new heights.
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Management Editorial Review
Marketing Management (14th Edition) by Pearson is a comprehensive resource that covers critical marketing principles such as segmenting, targeting, 3C, 4P, SWOT, and 5 Forces, making it an essential textbook for students and professionals alike. Readers praise its clarity and well-structured content, highlighting that it is written in an easily comprehensible manner. The 14th edition includes up-to-date case studies of various companies, demonstrating best practices in marketing strategy. While it does provide valuable insights, some critiques point out that the chapter on brand management could be more engaging, as it seems to lack depth in terms of emotional branding strategies. Overall, this book is regarded as THE marketing textbook by many for its thorough coverage and expertise of author Phil Kotler.
Customer Reviews & Ratings
416 hodnocení zákazníků
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5 hvězda
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4 hvězda
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Klady
- Covers key marketing principles thoroughly
- Includes up-to-date real-world case studies
- Well-structured and easy to understand
- Written by an acclaimed marketing expert
- Provides practical marketing tools for students
Nevýhody
- Brand management chapter could be more engaging and detailed
Product Price History
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CZK 2650
Objednejte nyní a položka bude u vás okolo Monday, září 14
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Služby a výhody
- Stay on the cutting-edge with gold standard marketing text
- Includes updated information and new material
- Available with mymarketinglab - Pearson's online tutorial and assessment platform
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