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- KOL Management A Complete Guide - 2020 Editio...
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Položka č.:
235210097
KOL Management A Complete Guide - 2020 Edition
Položka č.:
235210097
CZK 3174
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- KOL Management is the strategic backbone of modern brand influence, yet many organizations lack a systematic way to evaluate and improve their key opinion leader programs. In a hyper-connected market, misaligned influencer initiatives drain budgets, erode brand trust, and fail to deliver measurable ROI. Executives need a concrete, data-driven method to turn ad-hoc relationships into a repeatable competitive advantage.The book delivers a rigorously structured Self-Assessment built on the RDMAICS framework (Recognize, Define, Measure, Analyze, Improve, Control, Sustain). Over 300 KOL-specific diagnostic questions are grouped into the seven criteria. Users score each item on a 1-5 scale, instantly producing a radar-chart Scorecard that visualizes strengths, weaknesses, and priority gaps in a single view. The methodology guides readers through data collection, scoring conventions, and interpretation of the radar output, enabling even newcomers to complete a professional-grade assessment in a half-day workshop and walk away with an actionable roadmap.Included Professional Toolkit (40-48 Practitioner Tools): All materials are generated fresh at the time of purchase to reflect the latest industry standards and regulatory guidance. The toolkit is organized into ten logical sections: Getting Started, Assessment and Planning, Models and Frameworks, Processes and Handoffs, Operations and Execution, Performance and KPIs, Quality and Compliance, Sustainment and Support, Advanced Topics, and Reference. It contains more than 30 deliverables in Excel, PDF, and markdown formats, each crafted specifically for KOL Management. Highlights include: maturity-assessment worksheets, gap-analysis matrices, decision-framework scorecards, multi-phase implementation roadmaps, stakeholder-mapping templates, process runbooks, KPI dashboard templates, risk-matrix checklists, audit checklists, quick-reference cards, and best-practice guides. Every Excel file comprises three sheets (Instructions, Template, Pro Tips & Common Mistakes); every PDF adds a Pro Tips section and a concise Quick Reference summary. The collection totals roughly 28 spreadsheets and 16 PDFs, ready for immediate deployment without any generic customization.Every purchase also grants Lifetime Updates. As KOL Management practices evolve, new compliance rules, platform algorithm changes, emerging measurement standards, buyers receive refreshed content and upgraded toolkit files at no additional cost. Updated versions are delivered via a dedicated support email, ensuring continuous alignment with the most current best practices.This guide is designed for KOL Program Managers, Marketing Operations Directors, and Compliance Managers who must certify that influencer engagements meet internal and regulatory expectations. It is equally valuable for consulting firms tasked with auditing client KOL programs and for senior executives preparing board-level reports on influencer ROI. For example, a Marketing Operations Director can use the assessment to justify budget reallocations, while a Compliance Manager can leverage the quality-and-compliance section to pass external audits.Developed by The Art of Service, business process architects serving over 100,000 professionals across 160 countries since 2000. Every book and toolkit draws on 25 years of operational excellence research and a continuously updated knowledge base spanning hundreds of industry frameworks.
| Publisher | 5STARCooks |
| Publication date | 16 April 2021 |
| Language | English |
| Print length | 312 pages |
| ISBN-10 | 1867344327 |
| ISBN-13 | 978-1867344322 |
| Item weight | 422 g |
| Dimensions | 15.24 x 1.98 x 22.86 cm |
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KOL Management A Complete Guide - 2020 Edition
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